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Google is an amazing search tool in and of itself but there’s so much that Alphabet, Inc. has launched to support businesses. The free and paid tools from Google offers for businesses are a blessing in disguise for big and small brands. With revolutions in IT and computing, it’s only fair that the biggest tech company plays an imperative role in the rising global trend of ease of doing business with the help of Google tools for business.
Without further ado, here are the best Google tools for business and marketers:
- Google Analytics
The objective of every business is attracting more eyes, increasing interest and generating leads. Google Analytics gives you a report of exactly that in the exact number and all activities on your website. Analytics is one of the best Google tools that shows you everything about your website visitors. First and foremost, you should adequately equip yourself with the relevant tools you need to scale your business according to your needs.
- Google Webmaster Tools (Now Google Search Console)
This is one of the best Google marketing tools for businesses you’ll ever use because of its popularity, reach, and global audience. The Google Search Console is one of the best platforms to repute and promote your business. When you use the Google Search Console SEO tool, it allows you to closely monitor and understand the overall performance and behavior of your site along with making suggestions to improve your SEO ranking.
It’s a common mistake to view Google Search Console and Google Webmasters tools as 2 different things, but they’re the same. Google renamed Webmaster Tools to “Google Search Console” as a web service to check the indexing status and optimize visibility of websites.
- Google Trends
Google trends is the website that analyzes the most searched terms and keywords globally and presented on a popularity relevance basis. The website allows you to access data from specific regions, language and provides the search volumes within these demographics. Using this tool, businesses can easily reach their target audience to deliver customer satisfaction even during seasonal fluctuations. Google Trends is updated in real-time, so you can rest assured that the data you’re viewing is up to date and relevant.
- Blog Search
What makes this different from the search console tool altogether? Well, competitor analysis is not done simply by market research and trends, but also by influencer marketing and guest postings. If your competitors are doing something you aren’t then you’re losing out on a lot.
The valuable part is not the search itself, it’s that you can turn search results` x to RSS feeds. This might not seem so helpful, but let’s take this example:
If you have the following URL
https://www.google.com/search?hl=en&ie=utf-8&q=link:http://domain.com/&tbm=blg&tbs=sbd:1&output=rss
Instead of domain.com mention your own website, this will allow you to get an RSS feed of the latest links to your website on a blog.
- Google Calendar
Annual diaries were a huge thing back in the 20th Century and all along the middle ages, but times sure have changed. We don’t want to write down each name, time, and place, instead we want everything everywhere, all the time. Google Calendar syncs with your mails and fails to surrender without reminding you about appointments, meetings, etc. Not only is this great for personal tracking, but it improves the schedule of all business activities. For instance, client-facing activities aren’t planned along with vendor activities or make the calendar public and share it with your users by embedding it on your website.
- Google Chrome
Not only is Google Chrome for Business a whole other domain by Google but it provides a number of products and services exclusively for businesses. Google Chrome Enterprise is a business-focused platform for Chrome devices, OS, and extensions. After downloading and installing the Chrome Enterprise Bundle, IT admin can install the Chrome Browser using MSI, and manage the company’s Chrome Browsers using the policies that Google offers.
- Google Docs
Google effectively made cloud-based content management free worldwide. Everyone who needs to edit text files, share spreadsheets, or “Keep” important things, Google Docs is there for them. Although files saved in Google Docs or Sheets are saved in the Drive, the document editing, creating, and suggestion platform is revolutionary enough to deserve a point for itself.
- Drive
“Data is the new oil.” If that’s true, then Google is sitting on the world’s biggest oil mine with data about absolutely everything. Not only does it collect search data, but Google has been able to provide the cloud computing infrastructure that has helped them build the biggest cloud storage system. As of now, Google allows 15GB of storage on Drive and 10GB for Gmail. Google Drive is a great way to share presentations and documents with clients, investors, and literally anyone else you want to share them with. Google’s pricing for drive storage:
- 100 GB for $1.99 per month ($19.99 annual)
- 200 GB for $2.99 per month ($29.99 annual)
- 2 TB for $9.99 per month ($99.99 annual)
- 10 TB for $99.99 per month
- 20 TB for $199.99 per month
- 30 TB for $299.99 per month
- YouTube
YouTube is one of the best tools for improving your brand presence and growing business through the billions of viewers on the platform. More videos on the internet mean more content for your audience to browse and familiarize themselves with the business. YouTube has such a high ROI that after monetizing videos, people have been able to create full-fledged careers off their YouTube presence. The video-sharing platform is a huge breakthrough to drive businesses to more people who’d be interested.
