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Do you want to really show your audience what you can do for them?
Photos give you a significant marketing advantage. They engage your audience and help you stand out from the crowd. Still, as with any other type of advertising, mistakes with photo marketing can be costly.
Adobe has pushed the limits of offering some of the most valuable tools on the market, and their best logo maker tool proves that everyone can create professional visuals to fit their branding style. This tool offers a lot of templates and customization points to make sure every project meets its end goal. Having said that, it easily makes it a go-to online tool if you’re looking to create a great-looking professional logo.
So, how do you make sure the photos you take grow your brand and generate new leads? Below, we’ll go into the top 5 mistakes companies make when marketing with photos and show you how to avoid them.
Want to advance your photo marketing strategy? Keep reading to learn more!
1. Their Photos Don’t Have a Clear Purpose
Sometimes, companies snap random pictures and add them to their social media profiles. If they do this, they run the risk of their social media presence not having a cohesive approach.
Every post on your online platforms should have a purpose. Your photos should support that purpose. For instance, if you want to promote a deal, create an image that features items included in the deal.
You should meet with your marketing team on a regular basis to discuss strategies for your online platforms.
2. They Don’t Focus on Image Composition
Knowing basic image composition rules will help you take better pictures for your organization.
What is image composition? Think of it as the elements that make up your photo. It includes how the elements in the pictures are arranged and presented.
The rule of thirds is an important component of good composition. In the rule of thirds, photographers are encouraged to envision their photos on a tic-tac-toe-like grid. Two horizontal and two vertical lines dissect the grid. Then, the photographer places all elements of interest at the points where the lines intersect.
To help you with this, you can turn on the grid feature on your phone’s camera. This automatically shows you where the lines are.
Need to remove the background of your photos to improve composition? Try this free background eraser!
3. They Lack Symmetry
Research shows the human eye loves symmetry.
As such, one of the common mistakes with photo marketing consists of posting asymmetrical pictures.
To take symmetrical photos, consider the details of your photo before you take it. Does everything in the frame seem balanced? If one side appears too lopsided, rearrange it.
4. They Aren’t High Quality
To appear professional, you need to produce high-quality photos. This includes getting them to the right size.
If your photos are too small, they might appear grainy or blurry when you post them. The best size for social media platforms is 1,200 x 628 pixels.
5. They Never Feature People
Your photos should cause people to want to buy your products or services. Too often, though, companies focus on what they’re selling and don’t put any people in their photos.
When companies put people in their photos, they’re helping their audience associate an emotion with their brand. Based on the person’s expression, the audience can infer how they’re supposed to feel about the product being advertised.
So, if you want to get people excited about your services, put some happy-looking people in your pictures!
Ready to Go Beyond Mistakes with Photo Marketing?
Making mistakes with photo marketing can make you appear unprofessional and hurt your chances of getting new leads.
Still, every company can improve its photo presentation. By using the advice above, you can start taking better photos and using them to attract new customers.
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