Fashion houses and watches have always been inseparable. When the quartz revolution came about, the fashion industry was one of the firsts to truly adopt making watches at dirt-cheap cost. Quartz became a household hit, with most starter watches carrying the movement in one form or another.
In the years that followed, every fashion house worth their retail power has had one form of watch department that churned out quartz timepieces after timepieces. It made the watch industry so present and large and created an obsession away from the Swiss and Japanese watchmakers.
Today, the number of fashion brands that produce and manufacture horological timepieces still is at an all-time high. Some of these brands have stepped their game up, opting for automatic movements, giving their audience more value. If you are thinking of getting an iconic watch from a fashion house, here are some of the best you should check out:
Louis Vuitton Tambour Moon LV227 Chronograph
One of the finest automatic watches from any fashion brand, the Tambour Moon from luxury brand Louis Vuitton is a shoo-in for one of the best chronographs in the world. Add in an 18k pink gold and an Ardillon buckle, and you have a Louis Vuitton watch to compete with the Rolexes and Omegas of the world.
Under the hood, the automatic caliber built from the ground up for the brand has 50-meter water resistance, with a power-reserve of 50 hours. That’s not too shabby for a caliber movement that has a chronograph complication, as the two hours extra after two days of non-usage means you get to set it up after a weekend with a diver’s.
In terms of the movement, the caliber is Swiss-made, which in no certain terms is a steal. It’s not the most impressive of calibers and in-house movements, but it truly is respectable for a watch that is from a legendary fashion house. At 44mm, the watch wears big, especially if you have small wrists, but nonetheless, it’s a looker.
Emporio Armani Skeleton Automatic Watch
Arguably one of the best watches Emporio Armani has manufactured, the Skeleton Automatic watch is a piece of horological beauty that can withstand everyday wear without looking worn down. This light and the airy watch look and feel high-end, and the skeleton dial lends itself to an haute couture look unseen on most timepieces.
The movement inside this watch is automatic with a water-resistance of 30 meters. Its rose gold finish on the dial’s bezel is lovely to look at, and the stainless steel case complements it perfectly. The black leather band takes the timepiece to a whole new level, lending a sort of vintage feel that still looks contemporary! At its price point, you’re getting some of the best materials and finishes, so you may as well eye this option out!
If you’re going with a Bvlgari watch, go against the typical options of Serpenti and Finnissimo. Instead, seriously consider Diagono. This line from Bvlgari has many iterations – a sports watch, a dress, and a pseudo-diver’s, but at its core, it’s a sports watch that can transition well from day till night.
Bvlgari made Diagono’s case and bezel from the ground up, focusing on the manufacturing process to create one of the best materials for a bezel. The ceramic on which the Bvlgari logo is etched is virtually unscratchable, a feat of engineering almost unheard of before. While this line of the watch has both automatic and quartz options for the movement, we say go big and choose the automatic for a most classic take on a sports watch.
Gucci G-Frame 21mm
If there’s one thing about the Gucci brand, it’s that they know how to market themselves and make the brand relevant for the hip and young. For the last decade, Gucci has been the to-go brand for influencers, YouTube celebrities, and beauty gurus. There’s something about the Gucci branding that just feels edgy under the helm of its latest creative director, Alessandro Michele.
Watch-wise, the brand has also stepped up their game big time. The G-Frame 21mm is obviously for the ladies – the dial featuring the iconic Gucci colors in mother of pearl and the steel mesh strap melds well for a luxury look that’s reserved for the can-do and will-do. It’s a splendid gift for your special someone this holiday, so might as well get one!
When shopping for a watch, always take into consideration the movement and the materials used. These two separate an excellent watch from a good one!