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e-commerce Trends
e-commerce Trends

What are the Hottest e-commerce Trends in the UAE?

The way that ecommerce trends have evolved over the past few months in 2020, businesses are now gearing up for some major changes – regardless of whether they operate online or offline. In 2019, global ecommerce sales reached a peak of $3.5 trillion and it is predicted to reach $4.2 trillion by the end of 2020 (According to Statista). 

This paves the way forward to a huge number of opportunities and trends in the ecommerce industry. New technology trends in ecommerce are emerging at lightning speed. But what are the major ecommerce trends in 2020? And how are the top trending ecommerce products going to perform in the future? Mostly online shopping for health related items has increased after pandemic and it has now spread to all kinds of products.  

In this article, we have curated some of the hottest trends in the ecommerce industry for you. So that you can stay on top of your game and beat the competition by taking advantage of the latest ecommerce trends. So let’s get started with the hottest ecommerce trends in UAE without wasting any time. Here is the list of 7 essential ecommerce trends in 2020 that you must be aware of –

  • Increase in mobile shopping and mobile payments through applications.

By the end of 2021, the overwhelming majority of trending ecommerce niche products (around 73%) will be ordered through mobile phones. This means that apart from making your ecommerce website mobile friendly (which is the first thing you must do) you also need to develop a mobile application. There are tremendous advantages in developing a mobile application for e-commerce. Companies are able to leverage an overwhelming amount of user-data through mobile applications (more on this later). Gathering such data on your customers can help you provide a much better user experience. It is a much better experience for customers as compared to ordering products through a mobile-based website. Besides, the most important part is that you are able to take advantage of push notifications for various purposes. Also, making payments through applications is one of the new ecommerce payments trends and is considered to be a lot safer.

  • Voice-enabled search & chatbots on ecommerce websites.

How many times has it occurred that you called the customer care and were barely able to communicate with the executive due to various reasons? A majority of people find the whole process of contacting customer care quite troublesome. This problem is not only customer-centric, e-commerce companies have to spend a tremendous amount of resources in hiring, training, and supervising employees to handle customer care. With technology trends in ecommerce such as AI and chatbots, customers find it increasingly convenient to get their queries resolved on the product page of the website (or app) itself. Moreover, voice search and voice chat with bots are the most talked about technology trends in ecommerce marketing which are going to cause a whole lot of disruption in the industry. 

  • Large scale implementation of AI & Machine Learning.

Coming back to the data collected by mobile applications – this data is a gold mine for AI & Machine Learning. AI can recommend customers with trending ecommerce niche products which they are most likely to buy. This is done by getting a plethora of insights from the data using algorithms and predicting the most likely outcomes for generating more sales. Not only recommendations but personalization in general is one of the most in-demand trends in ecommerce marketing. Be it recommending the top trending ecommerce products, creating marketing campaigns, improving customer experience, and even handling complaints. AI can be implemented throughout the business operations and make the company perform at an unheard amount of efficiency.

  • Enhanced personalization using digital transformation.

Personalization is one of the latest ecommerce trends that is sweeping over the industry at a galloping pace. All of the marketing campaigns that you see through email, app notifications, social media, and search engines are all done by personalizing the message according to the data collected on the customers. Speaking of personalization, we again come to AI, Machine Learning, and Data Analytics. These digital transformation technologies can not only help gather data and give personalized insights but also help in executing the decisions made by leaders who are examining the insights. AI can help recommend the product that customers are most likely to purchase. It can also help in creating marketing campaigns that can bring in a lot of customers.

  • AR & VR taking product visualization to the next level.

Visualizing the product is one of the biggest advantages that brick and mortar stores have over online shopping websites & apps. But that gap is closing at an alarming rate with the developments in technology such as AR & VR. Augmented reality (AR) and virtual reality (VR) will prove to be the most exciting feature of buying a product online. Customers would be able to visualize the product in a very realistic manner by using such technology. They would be able to see, hear, and interact with the product in front of their very own eyes and make much better purchase decisions. 

  • Increase in influencer marketing on social media.

Social media is the driving force behind the majority of ecommerce and dropshipping websites in the world. There is no better platform to advertise your products to customers other than social media. Companies are able to leverage the power of personalization by using the artificial intelligence technology of giants like Facebook and Google to precisely target their customers online. But that is not all, brands are taking their social media marketing one step further by using influencers that have an audience comprising their customers. Not only are online shopping companies able to advertise to their customers on social media, but they are also able to use celebrity figures that their customers adore and gain their trust. This is purely an icing on the cake for ecommerce companies. And in the coming years, we are gonna see a lot more influencer marketing taking place on social media.

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