Tag Archives: NetBase Quid

In most cases, you might find yourself buying a product or service based on the influence of major public figures. The public figures known as Key Opinion Leaders (KOL) are individuals with substantial influence in luring others to make their purchasing decisions. Most of the KOL are experts in certain …

Market research has become an essential part of business success, especially with increased technology. Consumer preference and demand are changing every day due to the invention of new products. Therefore, doing market research is essential in knowing where you stand and what you need to improve. Let us look at …