We all have heard that one should never judge a book by its cover. But, that’s what exactly customers do when it comes to soap packaging. Cheeky!
Businesses should understand that packaging is an extension of your marketing plan. It doesn’t just have to stick out and lure new consumers while throwing light on your brand story and values. It also needs to be robust and secure because protecting the product is the fundamental function of the packaging. Now you understand why it’s a daunting task to craft a well-designed custom soap boxes for small businesses?
Take a moment and think hard what you want your packaging to convey. Is it a sense of excitement or nostalgia? Innovation or comfort? The capability to create an emotional connection with your audience can prove vital in driving customer loyalty. And there is no better way to do that than crafting elegant custom soap packaging.
Here are the secret ingredients to create memorable soap packages for your small business.
Keep your Buyer Persona in Mind
When designing containers for your soaps, it’s essential to identify your target audience, so you can see who exactly you’re trying to engage before indulging in the design process. This will positively affect your overall design. But, whether you choose to sell in stores, online or both will shape your approach to design. For now, let’s concentrate on the in-store custom soap box packaging.
Products that are put up for sale in brick and mortar stores have to look great on the shelf. At the same time, they have to convey the unique benefits of your product and stick out among competitors. Answering the following questions can help you create this type of packaging.
- Who will buy your soaps?
- What do buyers generally want in a custom soapbox?
- Will you create a bold or understate packaging?
Once you are certain your design is directly in line with what you know about your ideal customers and their buying habits, it is highly likely that your custom printed soap boxes will lure the right people.
Similarly, aligning your core ideals and values with the branding and packaging will make your brand more recognizable. In addition, this will help customers decipher what your brand is all about and if it is the right brand for them.
Material Selection is Crucial to Effective Design
While most brands do judiciously consider the material choices for their soap packaging, some still continue to amaze us by overlooking this aspect. This is because they are far too keen to consider specific materials than creating functional and elegant packaging. And it could prove detrimental to their sales. We all know of a business that prides itself on protecting the environment but encases its product in a plastic bag.
Just the way an oversized packaging irks customers, poor selection of packaging materials also disappoints customers. For instance, inclosing your soap in poor quality packaging will reduce its perceived value and cease you from charging more for your product. Likewise, customers also consider a brand’s eco-consciousness and ideals while making purchase decisions.
This reflects that small businesses should also consider using recyclable or biodegradable packaging, especially if they’re targeting eco-conscious customers. According to the experts at The Legacy Printing, using eco-friendly materials could save you some serious marketing dollars. Material like Kraft or cardboard can be ideal choices in this scenario. The decomposable material is widely available and won’t cost you a fortune.
So, aligning your soap containers with core brand values isn’t that hard.
Steal the Show with Creative Packaging Design
It isn’t implausible to encourage your target customers to buy from you. All you need to do is offer them something unique and different. Because if you don’t they’ll continue to persist with what they already have or love.
Studying your competition is an excellent way to find a solution to this problem. Analyze what kind of packaging is frequently used in your niche. Find out if there are any popular messages or color choices that work better than others. Understanding your competition will make it easier for you to come up with a design that will allow your soaps to stand out.
In the same way, consider different forms and functions of the packages. There is a solid reason why brands stick with a particular style. They are focused on maximizing the functionality and usability of the packaging while meeting their customers’ expectations. For instance, sauce manufacturers around the world use squeeze bottles to package the paste because it reduces waste. But, just because there are certain rules, doesn’t mean you can’t break them. Then again, rules are meant to be broken. Come up with a creative packaging design without compromising on marketing requirements and usability.