This is a post of those who had a special desire to write because I am an absolute lover of podcasts.
I will tell you that, for example, easily 60-70% or more of my knowledge in online marketing I have acquired them in this way. You can imagine that I can no longer conceive my activity without them.
And my experience is not an isolated case; If you talk to other people who follow podcasts regularly they will tell you wonders, either with professional or leisure content.
What then do podcasts have so that the people who follow them are such a fan of them? What is the secret of this format? And why, both in my case and in that of many other people, do they spend even more hours on podcasts than on video?
Today I am going to answer these questions; I will explain in detail what a podcast is, how they work, tips to enjoy them to the fullest and I will give you references of some of the best and most popular podcasts, both in Spanish and English, in the niche of online marketing and other topics.
What is a podcast and what is it for?
Podcasts are a format for distributing multimedia files via the web and with an RSS feed system, which is used to follow, for example, blogs via a feed reader such as Feedly, for example.
The term podcast was coined in 2004 and was born from the union of the words iPod (Apple’s music player) and broadcasting (broadcasting in English).
Although there are also video podcasts, when talking about the podcast we usually refer to audio programs, similar to a YouTube channel, which periodically publishes new episodes (typically 30-60 minutes each).
By using podcasts also RSS feeds, the listener can automatically receive the new publications through a podcast player that subscribes to these feeds.
How podcasts work
The great advantages that differentiate them from more traditional audio broadcast media, such as radio, are, above all, three:
- The possibility of subscribing with a podcast reader to a podcast program and thus receive automatic updates via RSS.
- Not being a live broadcast, you can listen to them whenever you want.
- The possibility of being able to download the audios automatically, which allows you to listen to them offline, once downloaded.
Why are podcasts triumphing now?
These three advantages are already, by themselves, compelling arguments to be interested in podcasts. However, the first years were not overwhelmingly successful; they were rather a “second” format against text and video.
The podcast boom really came as smartphones were implemented. Although the concept of smartphones already existed before, it was with the presentation in 2007 of the iPhone when the era of smartphones really began and turned out to be the perfect ally for podcasts.
With the smartphones, the podcasts we’re able to really get the great ace they had hidden in their sleeves: the audio is the only content format that can be consumed in a really comfortable and safe way (without causing dangerous distractions) in the background.
Think for a moment about what it is to listen to audio in front of reading or watching a video while doing other activities such as sports or driving a car. Obviously, there is no color.
Along with a growing offer of content, this was the key factor in the podcast boom that started around 2010: suddenly you could listen very comfortably anywhere thanks to the fact that we always have our smartphone with us.
And here I leave you an infographic with very interesting information (in English) about podcasts and the characteristics of the people who listen to them:
What can you bring to have your own Podcast?
As I said before, in this post I am going to focus on the perspective of the podcast consumer, but being the reader profile of this blog that is, I cannot help but also give a few strokes on the possibility of creating your own podcast, something extremely interesting. What could your own podcast give you then?
It is a relatively easy and fast format to produce
First, the audio format is a format that many people find easier to produce than content in text or video. In addition, many people find it more rewarding to write than to write or make a video.
In this there is logically a large subjective factor, that is, there will be people who disagree with this statement and it may even be the opposite in your case. However, it is worth trying to find out what your case is.
The little “but” that can be put on you is that you need a minimum of equipment: at least a decent microphone. You already have semi-professional options) and a program to edit audio, although here there are excellent options free as Audacity which is the one that I use also for works with audio.
How to listen to Podcasts
If you are new, the world of podcasts, at first, locating and following podcasts can mess you up a bit. Unlike a blog or YouTube channel, you can usually find the same podcast on different sites. It may even cost you something to locate it if the author does not have its own website.
What are the most important Podcast platforms?
This is because podcasts are usually hosted on platforms, similar to what happens with video: everyone is on YouTube, many also on Vimeo and relatively few also on others or only on others. In the case of podcasts, iTunes (there is some best podcast app for iPhone needs to be installed) would be the YouTube counterpart.