We are here with yet another interesting topic for the year – SEO link building in 2022. Read the following information, if you:
Want a complete guide to link building in 2022.
Want to build authority backlinks to your website.
Let us dive in right here.
What is Link Building?
Time to brush up on our basics. Link building is a practice of building one-way hyperlinks, also known as backlinks, to a website to improve search engine visibility. Some common link-building strategies include content marketing, email outreach, building useful tools, broken link building, and public relations.
Link building is important because links are the best way to determine the quality of a webpage. Google focuses on quality links, and it makes us ask– what are high-quality links?
Before we talk about SEO link-building, know what good links are. The quality of a link is determined by:
Authority of the page.
Authority of the site.
Relevancy of the site, and
Link’s position on the page.
Once you know what high-quality links are and the factors determining link quality, we would like to tell you how content marketing helps you get a world-class link.
It is no secret that content is the key that unlocks amazing potential for the brand. But simply publishing content is not going to work and land you with any links. The following are the main types of content that help you generate more links.
Visual Assets – Diagrams, infographics, images, charts, and other visual-oriented pieces of content. Visual assets play a major role in link building because it is easy to create links with these assets. For instance, when you publish a chart on your website, you get a link immediately once a user shares the chart on their site.
List Posts – Listicles are easy to understand and informative. A numbered list of tips, reasons, techniques, myths, and so on. Lists are popular because they pack on tons of value into digestible, bite-sized chunks to digest. As per an analysis by Buzzsumo, list posts generated more backlinks as compared to other types of content.
Original Research and Data – Any content on the internet revealing new data from industry studies, original research, or surveys is highly linkable. The moment someone cites your data, they link to you.
In-depth guides – These are comprehensive resources covering everything there is to know about a given topic. As the piece contains an insane amount of information in one place, the guide makes a go-to source. The moment someone refers to your guide, you get a backlink.
Besides good quality content, you can create backlinks with the help of email outreach as well. Want to know more about it? Read the following.
SEO link building in 2022 will be smooth and swift if you target relevant bloggers and journalists through an effective email outreach strategy? Of course, a link-building company can help, but you can do some homework too.
Find your “likely linkers” – These are people who like to get linked to you. With the help of reverse engineering, spot them on Google. Search for your target keyword> grab the URL of the first search result and put it into any link analysis tool like Ahrefs> hit “backlinks” in the sidebar. The results you get are all likely linkers.
Find their email address – After finding your likely linker, it is time to find their email address.
Sending a personalized script – To scale your outreach, you need to use scripts. The trick here is not to make the script look like one. There is a need for immense personalization, but we believe you can do it.
Here we come to the last part of the article, our proven three link-building strategies. We will try to be as concise as possible. Get in touch with the team at our link-building company.
Resource Page Link Building
What are resource pages? These are pages that link out to useful content on a given topic. These pages exist for the only purpose of linking out. Thus, they are perfect link-building targets. The steps to do this:
Find the resource pages by using search strings in Google.
Size up the page, checking whether the resource page is worth it.
Finding the “best fit” content. Your content should be relatable to the other content available on the research page.
Broken Link Building
Broken link-building is an all-time favorite of many SEO experts. Instead of begging for links all around, you can add value more by refurbishing the broken link. You can do it by:
Finding broken links with the help of link tools.
Finding pages with plenty of outbound links.
Check for the broken links.
Emailing the site owner about the broken link
The Skyscraper Technique
It is an all-time favorite white-hat SEO technique. It involves a step-by-step process for building white-hat backlinks using content marketing. It is a popular technique because it creates engaging content to earn quality editorial links.
That said, it is time to indulge in effective SEO link building in 2022. In case you need help, talk to our link-building company.
Jamie Barton is the author of this article. To Know more information about link building company please visit the website.